How to Create an Effective Cover for the Facebook Page
The cover of a facebook page is an important communication tool, for this reason it must be made following some style rules
When using a Facebook page to implement your business, it is very important to use all the potential offered by this platform in an effective and conscious way. An important tool, for example, is the cover of the Facebook page which has the task of communicating the brand and its corporate values to users : here are the rules to follow to create a quality Facebook cover.
Facebook page cover: the rules to follow
When you need to insert the cover of a Facebook page for the first time, it is the social platform itself that comes in handy, sharing the main guidelines to follow to create correct and effective communication:
- The first important element is that the cover of a Facebook page is public, therefore visible by any user;
- The cover cannot in any way send misleading and misleading messages and cannot violate someone else’s copyright;
- It is not possible to encourage users to share the cover image of a Facebook page;
- Currently, after numerous changes by the platform itself, the size of the cover of a Facebook page is 820 × 312 pixels on a computer and 640 × 360 on a smartphone . Clearly a JPG image will be loaded faster, while a PNG image ensures optimal viewing of the content;
- Finally, if you are thinking of personalizing your Facebook page for e-commerce or business, you should know how long ago Facebook removed from its policy the ban on uploading cover images with more than 20% of text compared to the image. So you can use a more important text, but without exceeding.
Facebook cover: optimization tips
A Facebook cover must be created with care both visually and textually, especially if you decide to insert a pay off. Here are some tips to follow to create an attractive and effective Facebook page cover:
The choice of colors, images and texts must be in harmony with the profile image and visual proposals that will be published on the page. For this reason it is important to create a harmony between the cover and the other elements of communication , positioning the brand in a coherent and uniform way;
The importance of seasonality . Unlike the profile image, which must remain unchanged as much as possible, the cover image can be adapted to the different periods of the year, anniversaries, important offers and any important message that the brand wants to communicate. For this reason one should not be afraid to change, but create a visual path of appeal and integrated with the historian;
You should never overlook the call to action button positioned exactly under the cover of the Facebook page. Facebook guarantees the possibility to personalize it, providing 5 categories of CTA that adapt to the type of conversion you want to obtain through the page, such as “contact us”, “find out more”, “download” and others. Among these various proposals, the most suitable solution for the reference business must be chosen and the cover image should further motivate and enhance the CTA and its advertising strategies .
Facebook cover video : what is it?
One of the biggest Facebook news about the cover images was the possibility of making them more dynamic: the solution is the Facebook video cover . This and other Facebook options can be managed by professionals or independently . Again, the guidelines at the level of measures, do not differ much from the original cover image:
The Minimum Dimensions Are 820 × 312 Pixels;
the video (preferably emotional and non-corporate) must have a duration between 20 and 90 seconds and then repeats in a loop. You can also insert videos that have background music, but it is important to know that by default Facebook starts the cover videos without audio. Finally, the high definition videos (720p and 1080p) all have a 16: 9 aspect ratio.
