Before you hire a Sydney SEO service providerin Australia, it is crucial to understand the types of SEO services the company offers. There are four main types of search engine optimization and all of them are aimed at helping you rank higher in search engines. These types include black hat, grey hat and negative SEO. These types of SEO differ with how the SEO tactics align with guidelines from Google and how long it takes for the client to see results, the cost, the value of the tactics and how risky the SEO tactics are.
Google has got guidelines that spell out what the platform considers to be bad SEO and good SEO. The guidelines are meant to help us understand what can hurt or help our rankings. While the guidelines are not laws, they should be taken seriously and clients should know whether their SEO provider violates guidelines from Google.
Black hat SEO
This is a type of SEO that will give you results faster than the other types of SEO. It is cheap because the SEO provider will be using shortcuts to get positive results. The shortcuts are typically against Google guidelines. Most black hat SEO techniques are spelt out in Google guidelines as things you should avoid doing. They carry the risk of getting banned from search results or being demoted by Google. Black hat SEO will give you results faster but there is a risk of the results not being sustainable.
White hat SEO
This type of SEO adheres to Google guidelines. However, it usually takes longer to achieve results and it costs more than black hat SEO techniques. White hat SEO has less risk and delivers sustainable results. You will find most of the respected SEO services Sydney in Australia using white hat SEO techniques.
Grey hat SEO
This type of SEO falls in the middle of white hat and black hat. If you are planning to use this type of SEO, you should be very careful because it is not safe to assume that just because some SEO techniques are not mentioned or labelled as being deceptive, they are good to use.
Negative SEO
This type of SEO focuses on implementing grey hat or black hat SEO techniques on other people’s websites with the intention of causing harm so that you can beat them in the long run. These practices focus on building undesirable links to the website of your competitors, posting negative reviews, stealing their content or hacking their website to modify their content in an attempt to ruin their reputation with Google and lower their rankings so that you can beat them.
On-page SEO
This type of SEO focuses on your content and website. Its main aim is to ensure that searchers and search engines can find, use and understand your website content.
Off-page SEO
This type of SEO can also be provided by your Sydney SEO service in Australia and it is centred towards external ranking such as online mentions, backlinks and so on. Off-page SEO helps search engines decide where to position your content in search results.
